The Art of Compensation

Photo by Carissa Rogers

Let’s Talk Numbers

  When we think of the economy, we often picture big businesses and corporations driving growth and creating jobs. But another group contributes just as much, if not more, to our cities’ economies: artists.

  Artists bring incredible value to our cities and society. They inspire creativity, challenge our perspective, and provide entertainment. But many people don’t realize that artists also make a significant economic impact. According to the U.S. Bureau of Economic Analysis, 2019, NC's Art and Culture Sector contributed 16 billion dollars to North Carolina’s economy alone.  

  Artists generate economic activity through their work. Whether it’s selling artwork, performing, or providing creative services such as jewelry making or pottery classes, artists create products and services people are willing to pay for. In doing so, they stimulate demand and generate revenue, both for themselves and for other businesses in their community.

  Artists also help attract visitors and businesses to their cities. Many people choose to visit or relocate to a city because of its cultural offerings. Museums, galleries, and festivals all draw crowds and generate revenue. When businesses are looking for a new location, they often consider the local culture and art scene. 

 Photo by Priscilla Du Preez 

So Why The Taboo Around Pay?

Despite the enormous economic contributions artists make there are still several reasons why it can be challenging for artists to discuss fair pay for their work: 

1. Fear of losing opportunities: Artists may worry that advocating for fair compensation could jeopardize their chances of securing work. They may fear being labeled as difficult or greedy.

2. Limited business or negotiation knowledge: Many artists primarily focus on honing their creative skills and may have limited knowledge about business and negotiation strategies making it difficult to navigate discussions around fair compensation effectively.

3.  Lack of transparency: The creative industry can sometimes be opaque when it comes to discussing payment. Rates and fees may vary widely. This ambiguity can make it intimidating for artists to negotiate fair pay.

Factors and Tools to Consider When Discussing Compensation

1. Research your industry standards. Do your research! Consider experience/ skills and find out what others in your industry are charging for their work. This can give you a great starting point for negotiating. 

2. Define your services. Clearly define the services you offer and what is included in your pricing. 

3. Have a Contract. In contracts, you can specify factors such as job expectations, timelines,  pricing, payment terms, rights,  and mileage (if applicable). 

4. No Cost Options! Consider free contract templates you can find online, reach out to someone in your industry that has accumulated experience, and speak to your local nonprofits. Nonprofits can be a great source of information and provide opportunities for further engagement and tools.

 

Photo by Christina @ wocintechchat.com

 A wise artist said, “If the job doesn’t pay for paint, don’t take the job.” Sometimes it can simply be a matter of allowing the right opportunity to present itself. Remember, your creativity and talent have value. Believe in the value of your work, and communicate that with confidence. Don’t be afraid to advocate for yourself and the value of your work. It’s essential the value that artists bring be recognized and compensated fairly.